Black Book’s® Online Division

Introduces new addition to

Activator’s Advanced Conversion Toolkit.

New Enhancement Boosts Leads

Coming from Activator™ Website Product up to 30 %

BOCA RATON, FL - Black Book’s^® Online Division announced today it is introducing a new product enhancement that boosts leads already coming from its Activator sales conversion tool by up to 30%. Activator’s Advanced Conversion Toolkit has been enhanced with the addition of Activator using new technology to generate high-impact pop-ups that give website shoppers incentives to get a value for their trades and make dealership appointments.

Conversion results to date show that, because these shoppers are seeking trade-in values, they are close to making a buying decision. Activator uncovers them, identifies them, allows the dealer to contact them and close the sale.

“Not being a fan of any pop-up advertising I was skeptical when testing the Black Book coupon, but because it is not pop-up technology I decided to give it a shot,” said Bear Goodman, eBusiness Administrator for Holmes Honda of Shreveport, LA. “Almost immediately, our leads from Black Book doubled and the results were obvious.”

Black Book’s online products currently appear on over 7,000 dealership and manufacturer websites around the country. Activator has proven to increase leads coming from dealership websites by up to 50% with average closing rates of 15%. The 30% increase delivered with this “Advanced Conversion Toolkit” enhancement is in addition to Activator’s traditional results.

“We are very pleased with the increased success our customers are having with this new enhancement to date,” said Mike McFall, Black Book Division President. “Over a period of several months, our customers taking part in our initial pilot program experienced a significant lift in the number of website leads generated from their websites. When our customers are successful, we’re successful,” he concluded.

Example from Holmes Honda Website

About Black Book

Based in Boca Raton, Florida, Black Book’s Online Division pioneered the on-line trade valuation industry, designing and creating some of the most sophisticated dealer and OEM customer generating tools in the market today.

Best known in the Automotive Industry for providing timely, independent, and accurate vehicle pricing data, the Black Book^® family of vehicle appraisal guides (www.BlackBookUSA.com) is published by National Auto Research, a division of Hearst Business Media. New and used car dealers, lenders, manufacturers, fleet remarketers, and government agencies have relied on Black Book since 1955. Black Book provides values for both new and used vehicles, including cars and light trucks produced since 1946, motorcycles, ATVs, snowmobiles, personal watercraft, and heavy duty commercial trucks and trailers. Black Book data is published daily in multiple electronic formats including data feeds, Internet-based applications, hand held PDAs, web enabled cell phones, Pocket PCs, BlackBerry and Palm devices, SmartPhones, Micro Browsers, online trade appraisal services, and in a variety of other custom products. Printed versions are also available on a weekly basis. Whether you’re buying, selling, or lending, Black Book’s mission is to provide the Automotive Industry with timely, independent, and accurate information to help make the right decisions.

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