Black Book to Begin Offering DAILY Values

In order to provide our subscribers with the most timely, independent, and accurate information in the industry, we will begin to offer daily updates of Black Book used vehicle values beginning later this Spring. They will be available in our full range of electronic products, including applications for PDAs, Smart Phones, BlackBerry devices, micro browsers, and web enabled cell phones, as well as Internet Xpress, data feeds, custom applications, and lead generating services.

"We live in a society where information is power and communication is instantaneous,” said Tom Cross, president of Black Book. “Our customers indicated that daily pricing updates would help them make even better decisions in their operations. Black Book Daily is a real game changer, and is an excellent complement to our monthly and weekly products. The thing that sets Black Book Daily apart is that the values are determined using our time-tested methodology – it’s much, much more than just a raw data feed or an aggregation of sale prices that have been run through a statistical model. With this historic announcement, we’re delighted to be able to introduce our next generation of used vehicle value products and services.

Ricky Beggs, vice president and managing editor of Black Book, added “We’ve really taken a quantum leap forward with the development of Black Book Daily. Anyone who has attended an auction anywhere in the United States is likely to have run into one of our field personnel, who are out there in the lanes every day, independently inspecting, classifying, and reporting the values on the vehicles that are sold. This information is compiled daily and sent to the Black Book editorial staff, who analyze it and make adjustments, as needed, every day to ensure that our values are the most accurate in the industry. Making updated Black Book values available on a daily basis is the next logical step in our efforts to keep our customers armed with the most timely and accurate information available.”

We understand that many of you will have questions about Black Book Daily and how it can benefit your business. We would be happy to answer any question you might have - all you have to do is to call us at (800) 554-1026. We’re looking forward to hearing from you!