Activator is a unique lead generating service that is powered by Black Book’s used vehicle values. Activator resides on the dealer’s web site and calculates the approximate trade in value of a user’s vehicle by asking a series of questions to accurately identify it down to the trim level, and then asks the user to perform a virtual “walk around” to correctly determine the vehicle’s condition. The user has to provide accurate contact information in order to receive their vehicle’s trade in appraisal. Click on the Activator logo below to learn more about this product.